The Company has an over 75-year track record of engaging with the rural communities in improving their quality of life. During this period, It has made purposeful interventions in infrastructure development, education, healthcare and in generating employment opportunities, specially in the vicinity of its sugar plants and sugarcane catchments. Computerization of the cane procurement and payments system commenced way back in 1988. Company's Farmers Service Center, cane purchasing centres and offices have direct connectivity with farmers, thereby delivering services at their door-step. SSl has over seven decades track record of agri- initiatives in the fields of education, healthcare and infrastructure development in rural areas in the vicinity of Simbhaoli sugar plant.

Improvement in the sugarcane yields is being emphasized by improved agri practices and seed replacements. This will benefit both the farmer and the Company. Schemes are implemented alongwith banks having presence in the area to facilitate credit to farmers for meeting their credit requirements for these purposes. SSL is already acting as a catalyst to rural growth through channel partners with various banks in its cane areas. SSL is proposing multi cropping of a number of crops including oil seeds with sugarcane cultivation in an area of over 10,000 hectares which will result in an increase in the earnings of farmers by 50 to 75% in its reserved cane area. The Company is leveraging its strong relationship with over 1,20,000 growers to develop various Agri products in fertile areas of all the three sugar units. With the growing urbanization and increase in personal house hold earnings, Agri initiatives are in sync with the present retail and farming revolution in the country.

Empowering Farmers through Technology

Simbhaoli Sugars's aim is to elevate crop quality and productivity by empowering farmers to adopt the best agricultural practices. The sugar units are working closely with their farmers, providing them with valuable advice on each facet of the crop cycle including agricultural advice on soil and seed management, fertilizer and insecticide uses, ratoon management, selection of agri inputs, maintaining the proper balance between the early, mid and late ripening varieties and harvesting cycles. In order to improve the earnings of the farmers, the Company has initiated intercropping of various other agri products along with sugarcane in the command area of it's Brijnathpur sugar plant on pilot basis.

Sugarcane Management

At SSL sugar factories, the entire system of field survey planning, bonding, scheduling of supply tickets, procurement and delivery of the harvested crop and payments has been made systematic, transparent and computerized. Payment is credited directly in the bank accounts of farmers, thereby ensuring a speedy and fair settlement of dues. SSL is also engaged in promoting new technologies amongst cane growers. Radio base station is deployed for providing connectivity at all the divisional offices in the cane areas. This network provides all information regarding farmers at farmer service centers. It will also help farmers to get their land holding, cane variety wise area, supply ticket details, payments and loan adjustment details. This avoids waiting in the long queues at factory gate and all the information is at the click of finger.

Sugarcane Development Activities

SSL sugarcane development activities include: