Trust Sugar

SSL was amongst the first to introduce branded sugar in Indian markets during the year 1994. The product brand was introduced under the name of `TRUST` in 1 Kg. and 5 Kgs consumer packs. The product is different from the other ordinary sugar in the following respect:  

• Sparkling white
• Uniform grain size
• Un-touched by human hands
• Free flowing
• Pure and Hygienic. Certified by FDA
• No sulphur is added in the processing
• Meets European standard of refined sugars ( can be exported to any country including European Union)

The strategy behind introduction of Trust brand is to offer a product to the consumer, which meets stringent standards of hygiene, convenience and quality. The research showed that the branded sugar has a good market potential. Keeping this in view SSL introduced other sugar related products like sugar cubes, sugar sachets, icing sugar, golden brown, breakfast sugar and specialty sugars.

Potable Liquor

A comprehensive marketing policy is being pursued to mark a space in the premium potable liquor market. SSL alcohol division is taking steps to promote branding activities to strengthen its presence in the states of Uttar Pradesh, Kerala, Delhi, Punjab, Rajasthan, Uttaranchal and West Bengal. It has also entered into new markets of North Eastern States of India.

SSL has a brand portfolio comprising six brands of liquor. It has added four new brands to its IMFL product basket in theyear 2007- Gorki Vodka, Seven Knights Whiskey, Seven Knights Dry Gin and Blue Tango, making the total number of brands equal to ten. Following are the premium brands under the potable liquor segment:

Ice Blue Tango - This splendid Gin is mixture of high of high quality smooth spirits, natural herbal extracts and the purest from of sugar syrup. This gives a youthful effect with sweet taste of orange flavour in Gin.