The strategy behind introduction of Trust brand is to offer a product to the consumer, which meets stringent standards of hygiene, convenience and quality. The research showed that the branded sugar has a good market potential. Keeping this in view SSL introduced other sugar related products like sugar cubes, sugar sachets, icing sugar, golden brown, breakfast sugar and specialty sugars.
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A comprehensive marketing policy is being pursued to mark a space in the premium potable liquor market. SSL alcohol division is taking steps to promote branding activities to strengthen its presence in the states of Uttar Pradesh, Kerala, Delhi, Punjab, Rajasthan, Uttaranchal and West Bengal. It has also entered into new markets of North Eastern States of India.
SSL has a brand portfolio comprising six brands of liquor. It has added four new brands to its IMFL product basket in theyear 2007- Gorki Vodka, Seven Knights Whiskey, Seven Knights Dry Gin and Blue Tango, making the total number of brands equal to ten. Following are the premium brands under the potable liquor segment:
Ice Blue Tango - This splendid Gin is mixture of high of high quality smooth spirits, natural herbal extracts and the purest from of sugar syrup. This gives a youthful effect with sweet taste of orange flavour in Gin.
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