Brands Sugar

Almost 9 Decades of Legacy Starting from the Pre-Independence Era.

Starting in 1933 as a sugar mill in Simbhaoli, UP, established by the honourable founder of the Group Sh. Sardar Raghbir Singh Sandhanwalia, CIE (1946), OBE (1918), the Simbhaoli Group is now a diversified farm-to-consumer Agri-Business and FMCG company with leading consumer brands in categories such as staples, food, beverages, home and personal care, and agri-inputs. Armed with a rich legacy from the pre-Independence era, grounded in its strong ties to lakhs of farmers and rural families, the Simbhaoli Group is committed to continue to build world-class consumer products from the inputs provided by the farmers of India.



Trusted Consumer Brands with a Global Footprint

Over the last two decades, the Company has constantly innovated and expanded into new categories. Starting from the staples category, the Company now manufactures and distributes a wide range of FMCG products and staples under various specialized brands spanning food products, beverages, home, personal and health care products along with agri-inputs. Its flagship brand, Trust, commands a significant share of the Indian market and in the last few decades, it has grown quickly to become one of largest trusted and reliable consumer brands in Asia.


Its domestic distribution network spans North, East, West, South and Central regions of India, with a strong presence across all channels, including General Trade, Modern Trade, HORECA and Institutions as well as selling through online channels. In addition, its strong Export presence in countries in the Middle East, Africa and South East Asia has ensured that Trust products have reached over 45 countries around the world.


Consumer-Centric Approach for Quality, Technology & Innovation

As one of the largest integrated agri-business and FMCG companies in India, we are committed to continue to build a consumer-centric business employing sustainable business practices. The Company with its strong team of experienced professionals has focused on nurturing a globally-competitive work culture; and build a growth-oriented company that creates value for all our stakeholders. The Company’s New Product Development (NPD) and R & D division has not only successfully developed various new product lines across multiple categories, but also designed efficient manufacturing technology over the years to enhance the Company’s capabilities.


Commitment to Sustainable Development of Rural India

The Company has been a partner in India's growth for almost 9 decades and has built a very special relationship of trust, loyalty and commitment with the people of India. The Company over the years has been able to facilitate direct/indirect employment and has been contributing to provide livelihood to over a million Indians including over 1 lakh farmers and their families, suppliers, support staff and many more who are indirectly linked to us. The progress has resulted in the transformation of Simbhaoli’s neighbouring areas into prosperous and vibrant towns and villages today and also a fast-growing and thriving hub of industrial activity.


Our Mission is to deliver world-class quality products to our customers; remain committed to sustainable business practices; nurture a global work culture; and build a financially strong, growth-oriented company.


Our Vision is to be an innovative, values and technology-driven Agri-Processing and FMCG company or manufacturing as well as marketing a wide range of value-added consumer products through a well-diversified portfolio of trusted brands, while driving rural growth and development.


Values We Live By

Our Company's flagship Brand ‘TRUST’captures the key values we live by:


& Teamwork

  • We have built a work culture based on merit, integrity, transparency and inclusiveness.
  • We aspire to be an organization that is constantly learning and adapting.
  • We believe great work can only be done by teams, not individuals.

& Regard

  • We value our customers, and put consumer-centricity at the core of all our decisions.
  • We behave responsibly as a global corporate citizen, and encourage all our stakeholders to do the same as well.

Upliftment of

  • We put farmers first; they are at the core of what we do.
  • Rural upliftment has been the core driving objective for our company across generations.


  • We aim to constantly enhance Stakeholders’ Value.
  • We endeavour to enhance the Brand Value that has been built and accumulated over multiple decades.

Technological Evolvement
& Innovation

  • We encourage ideas, innovation, excellence, entrepreneurship and technological advancement.
  • We leverage world-class technology across all aspects of our business.