The first alcohol distillery of SSL was established in 1943 by the same promoters as an independent company in the name of Simbhaoli Industries Pvt. Ltd. It was merged with SSL in 1992. This became the foundation of the new line of business for the Company.

The Simbhaoli facility houses a distillery with a capacity of 90 kilo-litres per day (KLD), which is capable of producing up to 60 KLD of ethanol and 45 KLD of extra neutral alcohol (ENA). The plant has a capacity to produce 1 million cases of the potable spirits. In addition, 30 MT per day of carbon dioxide is also recovered and sold. ENA is a raw material used for manufacturing high quality potable liquor, including whisky, rum, and gin. This potable liquor is sold in northern India under the brand names, Hunters/Simbhaoli XXX (rum), Seven Knights (Whisky), Seven Knights Lemon flavour dry Gin, Gorki (Premium Vodka) and Ice Blue Tango. These brands have been developed after extensive research (product and packaging) and as per the choice and taste of consumers. Under the country liquor category the Company is creating brand awareness of its 'Dildar' brand for sale in the state of Uttar Pradesh.




Raw material used in distillation process is molasses from the sugar mill and balance requirement is procured from the nearby sugar mills. Quality of the spirits is excellent as it is distilled from four columns distillation process. The Simbhaoli distillery is supplier of bulk sprits to most of the market leaders of IMFL products in India.

The technologically advanced ethanol plant is fully automated and employs the new generation molecular de-hydration sieve technology. The Chilwaria and Brijnathpur distilleries have a capacity to produce 60 KLPD of fuel ethanol with an optionality to produce high quality spirit of same quantity.


Simbhaoli distillery has a maturation capacity of 6 lakh liters of spirits for manufacturing of premium bottled liquor. Presently, it is selling the potable liquor in the states of Uttar Pradesh, Rajasthan, Haryana, Kerala, West Bengal, Nagaland, Punjab, Delhi etc. It is also catering to the requirements of paramilitary forces. The market acceptability of the SSL spirit brands is encouraging. Now planning to re- enter the market with premium brands and also propose to introduce White Rum, Dark Rum in semi premium segments.